Laren Bálsamo is the creator of the Lobos Art Punta project and is very visionary.

Her career: she is defined by being the creator of projects that transform ideas into realities, which positions her as a cultural manager, a key figure in the artistic scene.

Previously, she created and successfully ran Mate Art Gallery, establishing her reputation as a promoter of innovative artistic initiatives.

Lobos Art Punta, a unique and ambitious project that transforms the artistic landscape.

Her leadership stems from a solid and diverse background; Laren is a communicator, influencer marketing expert, and event organizer.

She also has a strong commitment to social causes, creating charitable initiatives and supporting various initiatives. This led her to create the "Together We Can" campaign, featuring coats decorated by artists, to support women battling cancer.

On the other hand, she is passionate about caring for the environment, always advocating for its importance from her own perspective.

Ayelén Bálsamo is in charge of production at Lobos Art Punta, contributing her experience in communication, marketing and project management to the development of the art space.

With a solid track record in advertising, brand content, and digital marketing, as well as managing business portals and digital content, she has worked developing large-scale advertising campaigns and BTL initiatives for major brands, generating creative proposals that connect audiences with memorable experiences. Her profile is distinguished by a combination of strategic vision and commercial acumen, enabling her to develop cultural projects with excellence and international reach.